you drive a long way on the southwest parking lot? not getting the pads up to temp and then using them will cause a crust to form on them (glazing) and they'll feel "wooden." I've glazed pads in just a couple weeks when I've used them solely for commuting on one of our stop and go highways. Now I try and mix up my route a bit to keep them from doing so.
You want to find a stretch of road that's clear of traffic and lights and then do some 70-80 to 30 braking maneuvers in a straight line. Press hard almost to ABS. You should make the pads fade (and STINK). Once they have faded, drive around for 10 minutes or so, trying to not use the brakes much. When you come to a stop for a light or something do not keep your foot on the brake (hopefully the road is level). Once you've done this, then go do it again. The initial fade is typically called "green fade" and is a bit of a false positive.
Be safe doing this and don't have your wife in the car