Just to clarify: My EM Sport coilovers
allow you to do the adjustment via the bolt at the hub. I wouldn't really say "instead of". The reality is that there are very good reasons to do either/both, depending on your goals.
That said, adjusting camber at the hub has a much smaller overall effect on geometry than using the camber plates. With the camber plate, you are moving a suspension pick-up point - on a MacPherson strut nonetheless - and it impacts a number of different things.
I wrote a paper a while back that can help you understand some of this:
A primer: Understanding the relationship between ride height, strut axis inclination and roll center on a MacPherson strut suspension.
Let me know if you have any Qs.