I've been seeing auctions likes this one:
http://cgi.ebay.com/NEW-PIONEER-AVIC...3%3A1|294%3A50
almost all of them intentionally say "brand new, not refurbished" etc.
I looked around some more and the price seems to range from $700-1000. Best buy is actually the only place that I see it extremely expensive. I just checked the website and they want $1599!! Crazy!!
I guess its too new at this point...